Upper West Side: Broadway

Location

New York City, NY

North of 72nd and South of 86th

Estimated Gross Rent

$200 - $300 PSF

Most Desirable Block(s)

Broadway between 59th to 72nd Streets; Columbus Avenue from 66th to 72nd Streets

Location

New York City, NY

North of 72nd and South of 86th

Estimated Gross Rent

$200 - $300 PSF

Most Desirable Block(s)

Broadway between 59th to 72nd Streets; Columbus Avenue from 66th to 72nd Streets

Description

A district once lined with grand movie palaces and local markets, Broadway’s Upper West Side corridor has shifted into a beloved residential and retail stretch – one that blends historic elegance with modern conveniences. Running from 72nd to 86th Street, this part of Manhattan maintains a distinctly local feel, offering a mix of boutique shops, specialty grocers, fitness studios, and everyday essentials. With tree-lined streets, pre-war architecture, and an engaged community, the area attracts longtime residents, young families, and weekend visitors, all drawn to its laid-back sophistication.

The Upper West Side Retail Experience

This Broadway corridor thrives on a balanced mix of indepen

News & Alerts

Mango expands in Manhattan with new Lincoln Center store

4 months ago

Vuori set to open new Upper West Side location

4 months ago

Allbirds closes its store on Upper West Side of Manhattan

5 months ago

Local experts

Joel Dabu

Senior Managing Director

Capricorn Retail Advisors

Jason Richter

Managing Partner

Capricorn Retail Advisors

Oliver Barakat

Associate

Capricorn Retail Advisors

Top brands

Local Expert Analysis

Market Metrics and Leasing Trends Rents along this Broadway stretch fall within the $200–$350 per square foot range, depending on storefront size, visibility, and proximity to key intersections like 72nd or 79th Street. The leasing market is stable, favoring tenants that align with the area’s lifestyle, including gourmet markets, boutique fitness studios, and high-quality dining establishments. While space constraints and zoning regulations limit large-format retail, brands that offer curated, community-focused experiences thrive in this setting. Customer Demographics and Foot Traffic Broadway’s Upper West Side corridor is defined by a loyal, high-income residential base that prioritizes convenience, quality, and familiarity in their shopping and dining choices. Foot traffic surges on weekends and holidays, with park goers, cultural tourists, and families exploring Central Park, Riverside Park, and nearby institutions. The presence of the 1/2/3 subway lines ensures steady commuter activity, though the area leans more on local footfall than transient shoppers. Future Trends Retail in the area is leaning toward health-conscious, service-oriented, and community-driven concepts. Expect to see more boutique fitness studios, specialty food markets, and wellness-focused retailers filling vacancies. Hybrid retail spaces—combining shopping with experiences like workshops or tastings—are gaining traction, as landlords and tenants seek to drive engagement beyond traditional transactions. Conclusion This Upper West Side stretch of Broadway offers a rare balance of classic Manhattan charm and residential intimacy – it’s a great place for brands that want both an attractive destination for brands and long-term customer relationships. While rents are high, the area’s retention rates and strong community ties create a sustainable retail environment for businesses that can offer personalized service and a neighborhood-first approach. For retailers looking to tap into a close-knit, high-spending market, Broadway (72nd–86th) provides a once-in-a-lifetime opportunity to establish deep roots in one of New York’s most desirable enclaves.

Market Metrics and Leasing Trends

Rents along this Broadway stretch fall within the $200–$350 per square foot range, depending on storefront size, visibility, and proximity to key intersections like 72nd or 79th Street. The leasing market is stable, favoring tenants that align with the area’s lifestyle, including gourmet markets, boutique fitness studios, and high-quality dining establishments. While space constraints and zoning regulations limit large-format retail, brands that offer curated, community-focused experiences thrive in this setting.

Customer Demographics and Foot Traffic

Broadway’s Upper West Side corridor is defined by a loyal, high-income residential base that prioritizes