Design Within Reach

Design Within Reach (DWR) the Curated Authority in Authentic Modern Design Founded in 1998 and a flagship brand within the MillerKnoll (NASDAQ MLKN) brand collective, Design Within Reach is the premier destination for authentic modern furniture and accessories. As a dominant specialty anchor for high-traffic Lifestyle Centers, Design Districts, and Urban High-Streets, DWR is currently executing its "2026 Studio Expansion" strategy. This initiative focuses on launching next-generation "Design Pavilions" (recently debuted in Salt Lake City, UT) that move beyond traditional furniture showrooms. These 2026 Studios are immersive ecosystems featuring 3D-visualization labs, "Active-Office" zones, and curated storytelling environments that highlight icons from the Eames, Saarinen, and MillerKnoll archives. For landlords and developers, DWR offers the institutional-grade stability of a multi-billion dollar public parent company and a highly affluent, professional demographic. The brand’s 2026 retail model emphasizes "Showrooming 2.0," utilizing iBeacon wayfinding and augmented reality (AR) to bridge digital discovery with physical tactile experience, driving industry-leading sales-per-square-foot in the home furnishings category.