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Parent company
Privately Owned
Number of stores in U.S
100+ US
Brand Deck
Not available

Description

Vineyard Vines is the market leader in the "Preppy Performance" and coastal lifestyle sector, serving as a high-productivity Lifestyle and Junior Anchor Tenant for Class A regional malls, iconic high-street corridors, and premier neighborhood hubs. Founded in 1998 with a single tie, the brand has evolved into a global symbol of the "American Dream," defined by its signature pink whale and "Every day should feel this good" philosophy. Under its 2025–2026 expansion roadmap, Vineyard Vines is leveraging its massive "Whale Tale" loyalty base to anchor modern retail clusters that blend athleisure, nautical heritage, and tech-forward fabrics. For landlords and developers, Vineyard Vines offers a h

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Brand Category

Retail (Men's Clothing, Women's Clothing)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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