Street

Upper East Side

Name: Upper East Side
Address: New York City, NY, USA

Upper East Side is a high street at New York City, NY, USA, with 94 stores and key tenants including Target, 7 Eleven, and Chase. The 10-minute drive-time population is 293,073 with a median household income of $161,410.

94 stores

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened

The Goddard School307 East 63rd Street · Manhattan Lenox Hill

Opened Q2 2026

Opened

Vuori1151 3rd Avenue · Third Ave

Opened ~Mar 2026

Coming soon

Randy’s Donuts1183 2nd Avenue · Manhattan Location

Coming soon Q1 2026

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Locations · Growth Trajectory

+2 net stores since Q4 2024

Growing tenants · 7 opens, 5 closes

About Upper East Side

Long known for its grand brownstones, luxury co-ops, and cultural landmarks, the Upper East Side seamlessly combines neighborhood charm with upscale retail. Along major corridors like 86th Street and Third Avenue, national brands such as Lululemon, Sephora, and Whole Foods cater to a very keen and discerning local audience that values both convenience and quality. Meanwhile, Museum Mile, home to institutions like The Met and the Guggenheim, brings a steady stream of tourists and cultural enthusiasts into the district. The Upper East Side Retail Experience Retailers in the Upper East Side benefit from loyal, repeat customers and strong weekday and weekend foot traffic. The district is anchored by national brands like Target, H&M, Whole Foods, and Sephora, which thrive alongside fitness-focused retailers like Lululemon and specialty boutiques catering to family-friendly and lifestyle-conscious shoppers. The area’s dining and shopping options are woven into the fabric of daily life, making it a great location for brands offering convenience, quality, and everyday luxury. Seasonal promotions and cultural events further enhance the district’s retail momentum, driving consistent demand across multiple consumer segments.

Local Expert Analysis

Market Metrics and Leasing Trends The Upper East Side holds a top-10 ranking among Manhattan retail spots, driven by its proximity to major transportation routes, cultural landmarks, and an affluent residential base. While not a hotspot for high-profile flagship launches, it remains a stable performer for well-known brands seeking visibility in a high-income market. Leasing rates range from $200 to $300 per square foot, making it a cost-effective alternative to Midtown or SoHo while still delivering high foot traffic and long-term stability. New projects like The Harper at 310 East 86th Street signal strong investor confidence, reinforcing the district’s resilience and continued retail demand. However, new entrants must be strategic in aligning with neighborhood preferences, as the market leans toward established national retailers and lifestyle-driven concepts rather than trend-driven boutiques. Customer Demographics and Foot Traffic The Upper East Side is heavily residential, with a core customer base of families, professionals, and high-net-worth individuals who prioritize convenience, premium service, and brand familiarity. The area also benefits from consistent pedestrian activity driven by schools, cultural institutions, and nearby Central Park, creating opportunities for retailers that appeal to both everyday shoppers and occasional visitors. Foot traffic remains steady throughout the week, peaking on weekends and evenings when residents and tourists converge for dining, shopping, and entertainment. While office workers contribute to daytime traffic, the primary consumer base consists of local residents with predictable spending habits, making it an attractive environment for brands focused on long-term customer relationships. Future Trends The Upper East Side is ready for steady, incremental growth, with ongoing residential and retail developments reinforcing its stability. The district’s demand for lifestyle-oriented brands, wellness retailers, and community-driven experiences is expected to rise, encouraging retailers to integrate experiential elements into their storefronts. New developments at 255 East 77th Street and 1448 3rd Avenue will add fresh retail opportunities, while the neighborhood’s emphasis on quality over quantity will continue to drive tenant selection. Conclusion The Upper East Side remains one of Manhattan’s most reliable retail destinations, offering a balance of prestige, foot traffic, and long-term consumer engagement. While high rents and competition for prime locations require a well-executed tactic, the district’s well-to-do residential base and proximity to cultural landmarks provide a built-in audience for retailers that prioritize service, community integration, and consistent quality.

Market Metrics and Leasing Trends

The Upper East Side holds a top-10 ranking among Manhattan retail spots, driven by its proximity to major transportation routes, cultural landmarks, and an affluent residential base. While not a hotspot for high-profile flagship launches, it remains a stable perfor... Read more

News & Alerts

Tenant Mix by Category

81 brands across 32 categories

Gyms + Fitness Facilities

10 (12.3%)

Restaurant - Coffee/Tea

5 (6.2%)

Clothing - Womens

5 (6.2%)

Cosmetics + Beauty Supplies

5 (6.2%)

Restaurant - Bakery/Desserts

5 (6.2%)

Clothing - Family/Unisex

5 (6.2%)

Restaurant - QSR/Fast Food

4 (4.9%)

Restaurant - Fast Casual

4 (4.9%)

Banks + Financial Services

4 (4.9%)

Pet Health + Care

3 (3.7%)

Spa, Massage, + Esthetics

3 (3.7%)

Communications

3 (3.7%)

Drug Stores + Pharmacies

2 (2.5%)

Misc. Health Supplies + Services

2 (2.5%)

Shipping

2 (2.5%)

Hair

2 (2.5%)

Hospitals, Urgent Care, + Doctors

2 (2.5%)

Tax Services

1 (1.2%)

Books

1 (1.2%)

Child Care

1 (1.2%)

Clothing - Childrens

1 (1.2%)

Convenience Store

1 (1.2%)

Footwear

1 (1.2%)

Furnishings

1 (1.2%)

Gifts

1 (1.2%)

Grocery

1 (1.2%)

Home + Housewares

1 (1.2%)

Jewelry

1 (1.2%)

Mass Merchant

1 (1.2%)

Mattress Store

1 (1.2%)

Optical

1 (1.2%)

Restaurant - Juice Bars

1 (1.2%)

All Tenants

		Address
Target	Mass Merchant	N/A	Nov 2019
7 Eleven	Convenience Store	N/A	N/A
Chase	Banks + Financial Services	N/A	N/A
•• ••••••	•••••••••••••	N/A	••••••••••••••
•• ••••••	•••••••••••••	N/A	••••••••••••••
•• ••••••	•••••••••••••	N/A	••••••••••••••
•• ••••••	•••••••••••••	N/A	••••••••••••••
•• ••••••	•••••••••••••	N/A	••••••••••••••

See the full tenant roster and category breakdown

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