High-End Retail in a Vibrant Waterfront Setting
Rich and brimming in Washington, D.C.‘s old world history yet emanating modern elegance, Georgetown is the city’s crown jewel of retail and culture. With its waterfront allure it’s an ideal launchpad for brands entering the Capital. A vibrant tenant lineup, strong leasing momentum and promising developments place Georgetown as more than a shopping destination.
The Georgetown Experience
Founded in 1751, Georgetown’s historic buildings now house contemporary boutiques and luxury brands like Apple, Ralph Lauren and Alo Yoga. Strolling down M Street and Wisconsin Avenue, shoppers experience a tapestry of colonial architecture mixed with modern c
The newly opened Canal House of Georgetown, A Tribute Portfolio Hotel brings boutique hospitality to one of Washington, D.C.’s most historic neighborhoods. Located steps from the Chesapeake and Ohio Canal, the hotel offers 105 guestrooms, including 10 specialty suites, three terrace rooms, and two townhouses, with accommodations ranging from 176 to 846 square feet.
Amenities include a lobby lounge, library, private courtyard, and a fitness center. Guests can enjoy locally inspired cuisine at the C&O Lounge, which serves breakfast and dinner, along with a curated selection of cocktails, zero-proof drinks, beers, and wines.
Positioned near the Georgetown Waterfront and M Street’s high-end shopping and dining, the hotel caters to both leisure and business travelers. As part of Marriott’s Tribute Portfolio, it participates in the Marriott Bonvoy loyalty program.
Google to open first D.C. retail store in Georgetown
Canadian cabinet maker, Ateliers Jacob, to open first U.S. showroom in Georgetown, Washington, D.C.
Barnes & Noble Returns to Georgetown With Three-Story Store
Google Plans to Open Store in Georgetown in 2025
Malbon Golf Tees Up in Georgetown, Bringing Style and Culture to 1265 Wisconsin Ave.
Market Position
Georgetown commands a top position in D.C.’s retail market as its premier high street. Coveted by brands entering the region, its tenant mix—Apple, Ralph Lauren, Todd Snyder, and newcomers like SKIMS—enhances its appeal. The zip-code’s colonial character makes it a stylish, sophisticated entry point for brands. Its mix of global names and local boutiques offers a rare, accessible shopping experience, creating a rolling foot traffic and cementing its status as an elite retail destination.
Retail Metrics and Financial Highlights
With rents of $150–$200 per square foot, Georgetown’s high prices and low vacancy rate of 5%–10% underscore fierce tenant competition. Recent addit
Georgetown’s retail scene evolves as brands like SKIMS, Sezane, and Farm Rio join. Meanwhile, Tory Burch’s departure opens doors for fresh concepts. City incentives to convert offices into residential units are expected to boost foot traffic, attracting both visitors and residents. This shift signals Georgetown’s evolution into an integrated, mixed-use neighborhood that balances commerce with community.