Where Heritage Meets Modern Energy
The Historic Third Ward is where history and innovation converge to create a retail destination that feels edgy with an authentic feel providing an alternative option to more traditional shopping destinations like Mayfair Mall or The Corners at Brookfield. Once an industrial hub, this vibrant neighborhood has transformed into a shopping, dining, and cultural hotspot. The zip-code consistently ranks as the top retail destination in the Milwaukee MSA, offering a captivating environment for residents, visitors, and forward-thinking retailers alike.
The Historic Third Ward Experience
The Third Ward exudes charm, blending its rich architectural heritage with
Top available retail spaces in Milwaukee's Third Ward neighborhood
Forage Kitchen, a health food concept, opens Feb 1st in Milwaukee's Third Ward
Third Coast Gourmet sub shop in Third Ward, Milwaukee, to permanently close
Market Positioning and Leasing Trends
The Third Ward is Milwaukee’s is a competitive retail corridor, with gross rents ranging from $50 to $75 per square foot and a vacancy rate below 5%. This tight market reflects the district’s exceptional demand and enduring appeal. Leasing activity remains robust, driven by a balanced tenant mix of national brands like Warby Parker and West Elm alongside local favorites that offer a one-of-a-kind Milwaukee experience. Recent openings have reinforced the area’s reputation, while new developments promise to elevate the district’s allure even further.
Customer Demographics and Foot Traffic
The Third Ward attracts a diverse and affluent customer base, inc
The Third Ward’s growth trajectory is fueled by significant investments and forward-thinking projects such as Hines Mixed-Use Property – which set to introduce new retail and residential spaces, promising to enhance the district’s appeal and draw additional foot traffic