Ben & Jerry’s Homemade, Inc., a wholly-owned subsidiary of Unilever (moving toward independent status as part of the 2024-2025 ice cream business spin-off), remains the definitive leader in socially conscious, premium frozen novelty retail. Operating as a high-traffic specialty Anchor Tenant, Ben & Jerry’s Scoop Shops are a primary driver for family-oriented foot traffic in premier Malls, Lifestyle Centers, and high-pedestrian urban Street locations. Under its 2026 expansion strategy, the brand is prioritizing three distinct formats the high-visibility Full-Size Shop, the efficient In-Line Scoop Shop, and the nimble Kiosk for captive audiences in airports and universities. Ben & Jerry’s real estate model focuses on "high-discretionary income" corridors, including large vibrant downtowns, tourist destinations, and entertainment centers. For landlords and developers, a Ben & Jerry’s lease provides an internationally recognized brand identity that merges superior "mouthfeel" product quality with an activist-led "Shared Success" philosophy, driving long-term community value and consistent year-round engagement through iconic events like Free Cone Day.