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Number of stores in U.S
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Brand Deck
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Description

Dockers the Global Authority in Khaki and Casual Workwear Innovation Founded in 1986 by Levi Strauss & Co. and headquartered in San Francisco, Dockers is the definitive leader in casual pants and business-casual attire. Following a landmark 2025/2026 strategic shift, the brand was acquired by Authentic Brands Group (ABG) for approximately $311 million. Under ABG’s "Brand Management" model, Dockers is executing a 2026 global revitalization led by operational partner Centric Brands. The brand’s 2026 retail concept—often referred to as the "San Francisco Industrial" prototype—features an open, airy layout that blends California heritage with modern tech-driven merchandising. Key features include Electronic Shelf Labels (ESL) with QR-code styling guides and Smart Cameras for real-time customer behavioral analytics. For landlords and developers, Dockers offers the institutional stability of the ABG/Centric ecosystem and a revitalized product strategy (e.g., Dockers Go) that captures the "casualization" trend in professional dressing. The brand is currently prioritizing high-growth international markets, particularly in India and LATAM, while maintaining a streamlined presence in Tier-1 North American malls and high-streets.

Brand Category

Retail (Men's Clothing, Women's Clothing)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

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Preferred co-tenants

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Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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