Honey Birdette is a premier luxury lingerie anchor for Tier-1 Regional Malls and elite Lifestyle Centers. Entering 2026, the brand has successfully completed a "Strategic Reset," moving away from excessive discounting to focus on full-price exclusivity and a high-margin "Asset-Light" model. Under the oversight of PLBY Group CEO Ben Kohn, Honey Birdette is executing a 2026 "Global Flagship" strategy, prioritizing high-productivity sites in the United States (specifically the Southeast and major coastal hubs), the Middle East (Dubai), and APAC. Following a rationalization of its fleet in 2025, the brand’s 2026 store prototype emphasizes "Retail Theatre"—featuring seductive, boutique-style boudoir aesthetics with signature red carpets, champagne service, and high-fidelity lighting. For landlords and developers, Honey Birdette offers an unrivaled sales density (AUV) and 4-wall margins exceeding 30%, serving as a high-traffic destination for affluent consumers seeking a disruptive, experiential alternative to traditional intimate apparel.