Maje The Global Pillar of "Parisian Chic" and Accessible Luxury Founded in 1998 by Judith Milgrom and headquartered in Paris, Maje is a premier accessible luxury anchor for Tier-1 Regional Malls, High-Street fashion districts, and elite Department Store concessions. As a core brand of the SMCP Group (Sandro, Maje, Claudie Pierlot, Fursac), Maje enters 2026 in a phase of strategic "Desirability Optimization." Under the 2026 leadership of CEO Elina Kousourna, the brand is executing a "Full-Price Priority" strategy, significantly reducing markdowns to protect brand equity. The 2026 retail model emphasizes an "Omnichannel Turning Point," integrating real-time stock visibility and "Click & Collect" as baseline expectations. For landlords and developers, Maje offers the stability of a global leader with over 620 points of sale in 40 countries. Its 2026 store prototype—defined by "Double-Height" luxury volumes and mezzanine storage—is increasingly focused on "Experience Centers" in high-growth markets like the Americas, EMEA, and a newly optimized footprint in China.