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Number of stores in U.S
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Brand Deck
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Description

Marshall Pierce & Co: The Definitive Luxury Jewelry and Horological Anchor of Chicago’s Magnificent Mile. Founded in 1928, Marshall Pierce & Co. is a multi-generational, sixth-generation family-owned luxury retailer that serves as a cornerstone Anchor Tenant for elite high-street districts. Located at the prestigious intersection of North Michigan Avenue and Oak Street, the brand is a high-fidelity destination for world-class Swiss timepieces (including Cartier, IWC, Jaeger-LeCoultre, and Panerai) and bespoke fine jewelry. As a heritage merchant with nearly a century of brand equity, Marshall Pierce drives immense foot traffic from high-net-worth local residents and international luxury travelers. Their flagship model—a sophisticated 3,000-square-foot showroom with a prominent glass-fronted facade—is a benchmark for experiential luxury retail, offering on-site gemology expertise and master watchmaking services. For developers of luxury mixed-use and "Main & Main" lifestyle centers, Marshall Pierce represents an ultra-stable, high-credit partner that anchors a project’s prestige. The brand is currently focused on its landmark Michigan Avenue flagship while evaluating Strategic Expansion and partnership opportunities in Tier 1 luxury corridors that align with their legacy of personalized, high-fidelity service.

Brand Category

Retail (Jewelry, Watches)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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