Paper Source is the leading omnichannel lifestyle and stationery anchor for Tier-1 Regional Malls, Lifestyle Centers, and High-Street corridors. Following a successful restructuring and subsequent acquisition by Elliott Investment Management (parent company of Barnes & Noble) in 2021, the brand has entered a 2026 phase of "Synergistic Growth." Under the 2026 leadership of CEO Jenica Myszkowski and oversight by Barnes & Noble CEO James Daunt, Paper Source operates approximately 130 locations nationwide. The 2026 retail model—defined as a "Creative Experience Hub"—integrates hands-on workshop spaces with a curated selection of artisanal papers, custom stationery, and unique lifestyle gifts. For landlords and developers, Paper Source acts as a high-engagement "Experience Anchor," driving consistent foot traffic through localized crafting events and a high-frequency gifting cycle. The brand’s 2026 strategy emphasizes "Right-Sized" expansion and a deepening of its "store-within-a-store" presence within Barnes & Noble locations, creating a powerful destination for the creative and bibliophile demographics alike.