Downtown Birmingham
Description
A Midwest Gem of Walkable Luxury and Community Appeal
Downtown Birmingham is a distinct retail hamlet where luxury brands and Midwest local charm intertwine to spawn off into a vibrant, walkable destination. Anchored by high-profile brands such as Lululemon, Serena & Lily, CB2 and Eileen Fisher, Bi
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street Details
Annual foot traffic
500,000 people/year
Daily vehicle traffic
15,000 vehicles/day
Population
25,000 people within
Day time population
35,000 people within
Household income (median)
$75,000.00 annually
Age (average)
> 35 years old within
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Sample Space 1
1000 SF
Suitable for retail, restaurant, office
Sample Space 2
1500 SF
Suitable for retail, restaurant, office
Sample Space 3
2000 SF
Suitable for retail, restaurant, office
High-end fashion is making its way to downtown Birmingham. Luxury retailers Rag & Bone, Vuori, and J.Jill are set to join the city’s shopping scene, with openings planned for early 2026.
J.Jill, the national women’s apparel brand, will debut a brand-new concept store inside the historic building at 284 W. Maple Road.
Rag & Bone, the trend-setting New York label, is opening its first standalone Michigan boutique — a two-level, loft-style space at 110 S. Old Woodward Avenue.
Vuori, the fast-growing activewear brand known for its laid-back luxury, will launch a flagship location at the southwest corner of Old Woodward Avenue and Maple Road.
Downtown Birmingham remains a destination for elevated style and modern luxury.
https://www.crainsdetroit.com/real-estate/vuori-rag-bone-jjill-stores-coming-downtown-birmingham
Coming soon to Downtown Birmingham
Snap Taco is coming to downtown Birmingham! The family-owned Mexican restaurant, originally based in Lake Orion, is opening its second location at 126 S. Old Woodward Avenue. Known for its street tacos, queso dip, burritos, and other classic Mexican dishes, Snap Taco also serves up refreshing margaritas, tequila, and wine.
Luxury meets design as RH plans to open its doors in downtown Birmingham on November 21, 2025, bringing elevated home furnishings and curated style to the heart of the city.
Located at 300–394 S. Old Woodward Avenue, this stunning new space will mark Michigan’s first full-service RH gallery. As part of the Woodward Bates redevelopment project, the gallery will feature a striking architectural design and offer more than just furniture—it will include a barista bar, indoor and outdoor dining, and even a wine vault, creating a fully immersive lifestyle experience.
https://www.crainsdetroit.com/real-estate/rh-birmingham-opening-date
Another furniture store is set to join the downtown Birmingham market: Design Within Reach plans to take over part of the former Anthropologie space at 214 W. Maple Road.
Founded in Stamford, Connecticut, the high-end retailer offers the world’s largest selection of authentic modern furniture, lighting, and accessories. With a focus on creating timeless, move-with-you pieces designed to make home a priority, Design Within Reach emphasizes quality and longevity. This will be the brand’s second location in Michigan, adding to its existing 72 U.S. stores and one international outpost in Paris.
Street Beet, the vegan-based sandwich shop originally located in Detroit, is growing across Michigan and will be opening a brand-new location in downtown Birmingham. The sandwich shop will be based inside a grocery store at 233 N. Old Woodward Avenue and will offer a walk-up window for carryout orders. Street Beet is also planning their expansion in Rochester and Ann Arbor.
https://whatnow.com/detroit/restaurants/street-beet-opening-new-spot-in-downtown-birmingham/
Downtown Birmingham's Sprazzo, located at 115 Willits Street, is undergoing a change in ownership and will be replaced with a new fine-dining Italian restaurant named e Fiore. The refurbished restaurant will feature a sophisticated and relaxed ambiance with an Italian lifestyle dining experience.
https://www.downtownpublications.com/single-post/new-ownership-and-new-name-for-sprazzo
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Local Expert Analysis
Retail Leasing and Market Dynamics
Birmingham’s demand for retail space is a testament to its one of a kind flair. Leasing rates range from $50 to $75 per square foot, a premium that underscores the district’s appeal. Vacancy rates are remarkably low at just 5-10%, with a steady stream of leasing activity that speaks to Birmingham’s desirability. Brands are drawn here not only for the high-income clientele but also for the sense of place and connection that Birmingham fosters—something few retail districts in Michigan can match. Supported by infrastructure improvements and thoughtfully designed public spaces, Birmingham offers brands a prime opportunity to engage with customers in a high-vi
New Developments
Birmingham’s ongoing evolution is crystal clear in its high-profile developments. RH’s new multi-level gallery redefines luxury retail by combining design and dining, making it both a shopping and social experience. At 370 Brown Street, an $80 million project is poised to bring new retail, dining, and community spaces, enhancing Birmingham’s already rare walkable landscape. Unlike more traditional malls or suburban shopping centers, Birmingham’s growth strategy emphasizes open, engaging spaces that promote exploration, making it a model for tomorrow’s retail spirit in Michigan.