CB2, the high-growth contemporary sister brand to Crate & Barrel (owned by the Otto Group), is a premier Anchor Tenant for high-density Urban Street corridors, Lifestyle Centers, and premier Malls. Known for its edgy, minimalist, and "industrial-glam" aesthetic, CB2 targets a sophisticated, digitally fluent Gen Z and Millennial demographic, as well as the professional design trade. Under the 2026 leadership of CEO Janet Hayes, the brand is executing a "remarkable future" strategy that emphasizes large-format flagship "Design Destinations," such as the side-by-side Crate & Barrel/CB2 flagships in Abu Dhabi and New York’s Flatiron District. CB2's retail concept features "The Design Desk"—a personalized studio offering 3D visualization and space planning—making it a consultative partner rather than a traditional retailer. For landlords and developers, CB2 offers institutional-grade credit and a distinct "cool-girl" prestige that attracts high-spending co-tenants in the fashion and tech sectors.