Rapha Racing: The High-Fidelity "Clubhouse" Anchor for Global Cycling Communities. Founded in 2004 by Simon Mottram, Rapha (rapha.cc) is a world-class performance lifestyle brand defined by its "Culture and Community" philosophy. Serving as a critical Performance & Social Anchor, the brand pioneered the "Sip-and-Shop" model, bridging the gap between high-end technical apparel and specialty coffee culture. In 2026, under the leadership of CEO Fran Millar, Rapha is undergoing a strategic "Simpler, Better" consolidation. While the brand is closing several smaller Clubhouse locations (including Miami, Chicago, and Manchester) to focus on its most profitable global flagships and digital growth, it remains a "Trophy Tenant" for premier urban districts. Rapha flagships serve as the physical home for the Rapha Cycling Club (RCC), driving high-net-worth (HNW) traffic through a unique mix of museum-grade retail displays, full-service cafés, and a revolving calendar of organized rides and live racing broadcasts.