The Rug Company: The Global Architect of Designer Collaborations and Contemporary Handmade Rug Heritage Founded in 1997 by Christopher and Suzanne Sharp and headquartered in London, UK, The Rug Company (therugcompany.com) is the premier luxury handmade rug anchor for the global design community. Entering 2026, the brand is in a "High-Velocity Acceleration" phase under CEO Jan Vingerhoets (formerly of RH), who succeeded James Seuss in late 2024. Known for pioneering the "Designer Rug" category, the company integrates heritage Tibetan hand-knotting techniques with the creative vision of over 40 global icons, including Alexander McQueen, Vivienne Westwood, Paul Smith, and Kelly Wearstler. The 2026 guest experience—defined by "The Bespoke Atelier"—features an industry-leading digital customization engine and a strategic fleet of flagships across London, New York, Los Angeles, and Dubai. For landlords and institutional developers, The Rug Company represents an elite, B2B-heavy tenant (with 75%+ of revenue from the trade) that anchors prestige design districts and high-streets, driving a consistent flow of high-net-worth (HNW) homeowners, interior architects, and commercial developers.