




Avalon is a new experience in the timeless art of living well. In the heart of Alpharetta, this sustainably designed, 86-acre community features more than 570,000 square feet of retail, a 12-screen all premium theater, conference center and full-service hotel, Class A office, single-family residence
Annual foot traffic
500,000 people/year
Daily vehicle traffic
15,000 vehicles/day
Population
25,000 people within
Day time population
35,000 people within
Household income (median)
$75,000.00 annually
Age (average)
> 35 years old within
1000 SF
Suitable for retail, restaurant, office
1500 SF
Suitable for retail, restaurant, office
2000 SF
Suitable for retail, restaurant, office
Last week we welcomed Los Angeles-based sustainable fashion brand Reformation to The Boulevard, marking its second Georgia location. Special to this store is Reformation’s “Retail X,” the brand’s tech-driven retail experience that brings the best of online shopping to its physical stores through digital touchscreens, enabling customers to select items to try on without having to physically carry them while shopping. Get the full scoop from the Atlanta Journal-Constitution:
Last October we celebrated our 10-year anniversary and have been shaking up our retail mix since then. Recent openings include Brilliant Earth, Faherty, Tory Burch, Rivian, and a first-to-market location for British fragrance house Jo Malone London. More businesses soon-to-debut include women’s sustainable clothing brand Reformation and the first Georgia store for distinguished leather goods company Fount. It’s sure to be a busy summer ahead!
From gas station hidden gem to full-service restaurant, the second location of cult-favorite smash burger joint NFA Burger is now open. Centrally located off our main plaza, the viral foodie hotspot offers its signature counter service plus indoor and outdoor seating, a bar, plenty of TVs, and a walk-up window for easy takeaway. Get the behind-the-scenes scoop from Eater Atlanta and stop by for an award-winning Classic Double soon.
https://atlanta.eater.com/2025/5/14/24430178/first-look-at-nfa-burger-in-alpharetta.