Mid-Size & Plus-Size Fashion Boutique (Altar'd State Sister Brand) Arula (formerly A Beautiful Soul) is a rapidly growing women's fashion brand dedicated to the mid-size and plus-size market (sizes 10–24). Operating under the "Stand Out For Good, Inc." umbrella (parent of Altar'd State), Arula provides a curated, boutique shopping experience often lacking in this segment. The brand operates both as a "store-within-a-store" alongside Altar'd State and as a standalone boutique in premier lifestyle centers. Their standalone prototypes require efficient, intimate footprints (approx. 2,000 sq. ft.) located adjacent to other aspirational female-focused retailers like Anthropologie, Sephora, and Aerie.