




Where Nashville Swagger Meets Upscale Charm
Nestled just outside downtown Nashville, the territory has slowly become a bustling retail locale over the past decade. This street, once home to historic bungalows and local hangouts, now boasts an array of trendy boutiques, popular eateries and luxury b
Annual foot traffic
500,000 people/year
Daily vehicle traffic
15,000 vehicles/day
Population
25,000 people within
Day time population
35,000 people within
Household income (median)
$75,000.00 annually
Age (average)
> 35 years old within
1000 SF
Suitable for retail, restaurant, office
1500 SF
Suitable for retail, restaurant, office
2000 SF
Suitable for retail, restaurant, office

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Retail Leasing and Market Dynamics
The leasing market on 12 South is as competitive as it is robust, with gross rents ranging from $100 to $150 per square foot, reflecting the street’s appeal and limited availability. Vacancy rates remain impressively low, hovering below 5%, as brands continue to see value in establishing a presence on this thriving corridor. Recent leasing activity has been driven by an influx of bridge retailers and upscale brands, such as Loeffler Randall and Todd Snyder, who see 12 South as an ideal location for flagship stores.
Customer Demographics and Foot Traffic
The clientele of 12 South reflects Nashville’s diversity, attracting a mix of young professionals, hig
A key development ready to make a strike and impact is Ashwood 12 South, a mixed-use project scheduled for completion in 2025. This ambitious project will add 44,500 square feet of new retail and restaurant space, offering additional opportunities for high-profile brands and expanding the area’s already diverse retail mix. Tenants already announced for Ashwood 12 South include Rails, Kendra Scott, Todd Snyder, Roark, Reformation and Birkenstock. The Ashwood development is expected to introduce a variety of new retail and dining options that will further enhance the street’s reputation as a retail destination, especially among upscale brands.