El Paseo

Location

Palm Desert, CA

East of Monterey and West of Portola

Estimated Gross Rent

$50 - $75 PSF

Most Desirable Block(s)

The 6 blocks of El Paseo are anchored on each end with 2 blocks of great brands and restaurants.

Location

Palm Desert, CA

East of Monterey and West of Portola

Estimated Gross Rent

$50 - $75 PSF

Most Desirable Block(s)

The 6 blocks of El Paseo are anchored on each end with 2 blocks of great brands and restaurants.

Description

Curled up close to the heart of Palm Desert, El Paseo stretches itself with grace – the pinnacle of luxury, culture, and community. Known as the Coachella Valley’s pre-eminent shopping and dining boulevard, this mile-long stretch is an experience, not just a retail corridor. Framed by palm trees and stunning mountain views, El Paseo offers a mix of world-renowned luxury brands, independent boutiques, art galleries, and fine dining establishments. The union of all making it a magnet for shoppers and visitors from around the world.

The El Paseo Experience

Also known as “Rodeo Drive of the Desert” El Paseo exudes a serene elegance with luxury boutiques like Louis Vuitton, Gucci, and Tiffan

News & Alerts

Local experts

Cheryl Beckel

Executive Vice President

Top brands

73595 El Paseo suite B-1224

Anthropologie

73595 El Paseo Ste B1204

Local Expert Analysis

Market Metrics and Leasing Trends El Paseo is one of the most sought-after retail locations in Southern California. With gross annual rents ranging from $65 to $85 per square foot, the boulevard has established its position as a high-value market for tenants on the look out for visibility among an affluent and engaged clientele. Prime spaces near iconic anchors or key intersections command premium rates. Recent leasing activity underscore an evolving tenant pool, with an increasing presence of experiential and lifestyle brands such as RH Design Studio, Vuori and Shake Shack, which opened its first desert location on El Paseo. This evolution signals a strategic pivot to cater to a broader spectrum of customers. Customer Demographics and Foot Traffic El Paseo’s customer base is diverse – nevertheless it is united by one common characteristic: an appreciation for quality and sophistication. Affluent local residents, many of whom reside in nearby luxury communities and country clubs, make up a consistent stream of shoppers. These are individuals who value convenience, exclusivity, and premium experiences. Seasonal tourism also plays a vital role. During the winter months, snowbirds and vacationers flock to Palm Desert, drawn by the area’s warm climate and world-class events like Coachella. As an added bonus, the boulevard attracts professionals and day-trippers from surrounding areas. Future Trends As consumer preferences continue to shift and evolve, El Paseo is ready to pounce – and to solidify its reputation as both a retail and cultural destination. The dining scene is expected to grow further, with a focus on premium casual concepts and experiential venues. Efforts to enhance the boulevard’s streetscape—such as improved pedestrian zones, shaded outdoor seating, and public art installations—will make sure El Paseo remains at the forefront as an upscale retail area. Conclusion El Paseo is the desert's arid yet apt statement of style and sophistication. For brands, restaurateurs, and investors, and CEO’s it is an opportunity to engage with a very focused and wealthy demographic in a setting that blends prestige with a distinct sense of place. El Paseo, at its core, offers a platform for businesses to disembark in one of Southern California’s most dynamic markets.

Market Metrics and Leasing Trends

El Paseo is one of the most sought-after retail locations in Southern California. With gross annual rents ranging from $65 to $85 per square foot, the boulevard has established its position as a high-value market for tenants on the look out for visibility among an affluent and engaged clientele. Prime spaces near iconic anchors or key intersections command premium rates. Recent leasing activity underscore an evolving tenant pool, with an increasing presence of experiential and lifestyle brands such as RH Design Studio, Vuori and Shake Shack, which opened its first desert location on El Paseo. This evolution signals a strategic pivot to cater to a broader sp