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Beach Bunny Swimwear

beachbunnyswimwear.com

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Parent company
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Number of stores in U.S
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Brand Deck
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Description

Beach Bunny Swimwear, founded in 2003 by Angela Chittenden, has evolved from a niche California boutique into a global icon of luxury "glam" swimwear and resort apparel. Operating as a high-productivity specialty Anchor Tenant, Beach Bunny drives significant traffic to premier Malls, Lifestyle Centers, and coastal Street retail districts. The brand’s real estate strategy focuses on high-visibility, "Instagram-worthy" boutique environments that cater to an affluent, fashion-forward female demographic. With a current focus on National Expansion in sunbelt markets and high-growth luxury travel hubs, Beach Bunny leverages a sophisticated "phygital" model, blending tactile in-store experiences with a massive digital footprint. For landlords and developers, Beach Bunny offers a resilient, high-margin retail partner that excels in destination-based shopping environments, providing a "prestige halo" that attracts Gen Z and Millennial consumers who prioritize bold design, inclusive fit, and premium fabrication.

Brand Category

Retail (Women's Clothing)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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