Magazine Street
Description
Six Miles of Charm, Culture and Creole Flair
Stretching from downtown Canal Street to the chic Uptown neighborhoods, Magazine Street is NOLA’s spiritual song to retail, art and flavor – and like everything in the city, it does it big and with style. This eclectic strip takes brands on a journey thr
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street Details
Annual foot traffic
500,000 people/year
Daily vehicle traffic
15,000 vehicles/day
Population
25,000 people within
Day time population
35,000 people within
Household income (median)
$75,000.00 annually
Age (average)
> 35 years old within
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Sample Space 1
1000 SF
Suitable for retail, restaurant, office
Sample Space 2
1500 SF
Suitable for retail, restaurant, office
Sample Space 3
2000 SF
Suitable for retail, restaurant, office
Reformation to Open in Former Art Gallery Space on Magazine Street
Sustainable fashion brand Reformation is bringing its signature style to Magazine Street, marking a notable addition to the corridor’s growing lineup of national retailers. The Los Angeles-based company will open in a former art gallery space, blending fashion-forward design with a strong focus on eco-conscious production.
Reformation is known for its elevated basics, trend-driven dresses, and commitment to sustainability. With a cult following among younger, style-savvy consumers, the brand’s arrival signals continued interest in Magazine Street from digitally native and purpose-driven retailers looking to establish a physical presence in New Orleans.
Visual Comfort & Co. and The Shade Store Open Magazine Street Showrooms
Two nationally recognized home design brands have arrived on Magazine Street, each opening its first New Orleans showroom. Visual Comfort & Co., formerly known as Circa Lighting, is known for its collaborations with leading designers to create high-end lighting collections, from statement chandeliers to custom wall sconces. The company’s new showroom will be located at 3535 Magazine Street, a newly developed property that once housed Harry’s Ace Hardware. SRSA Real Estate sold the building and leased the ground-floor space to Visual Comfort & Co. SRSA will also open a new office at the same property, placing the firm at the center of this high-profile stretch of Magazine Street.
Right next door at 3523 Magazine Street, The Shade Store is bringing its handcrafted, custom window treatments to the city for the first time. The brand offers a wide selection of shades, blinds, and drapery, with a design-focused showroom experience that allows customers to browse materials and work directly with experts. Their arrival, alongside Visual Comfort & Co., adds to the growing lineup of luxury home design retailers reshaping this stretch of Magazine Street.
Reviving a Cornerstone: Historic Uptown Café Reopens with Local Operator
A beloved corner retail space in New Orleans’ Uptown neighborhood is back in commerce as a local coffee roaster opens its newest café in a historic Victorian building. The site had long operated as a CC's Coffee House before going dark in 2022, and its return signals the enduring value of well-positioned legacy retail. With minimal renovations focused on restoring original hardwood floors and brightening the façade, the new tenant has preserved the character of the space while activating a high-visibility location at a key intersection. Surrounded by dense rooftops, strong co-tenancy, and walkable foot traffic, the site exemplifies how thoughtfully curated, community-driven retail can breathe new life into historic assets.
Fur Bebe Cafe Transforms Former Office into Dog-Friendly Destination
Magazine Street's retail corridor continues to evolve with the arrival of Fur Bebe Cafe, which has transformed a former real estate office at 4826 Magazine Street into a hangout for coffee lovers and their dogs.
Owners Barrett Cooper and Alon Barzilay reimagined the space with a vision that's both playful and purposeful. Fur Bebe isn't just dog-friendly—it's dog-inspired, with art hung at dog-eye level, a retail section stocked with treats and toys, and a welcoming vibe for families and their four-legged companions.
The café menu reflects the same creativity, with dog-themed names like the Frenchie sandwich with apple and Brie, the Corgi Cobb salad, and the Catahoula toast with blueberry compote and lemon ricotta. Drinks range from espresso classics to smoothies and teas, designed to be approachable and affordable for everyday visits.
Beyond serving coffee and meals, Fur Bebe plans to host community-focused programming like dog yoga classes and educational "PupTalks." While dogs must stay leashed for now, plans are underway for a designated off-leash area.
For Magazine Street, Fur Bebe shows how former professional spaces can be creatively adapted to meet changing consumer interests. It adds local charm and reinforces the corridor's reputation as a diverse, evolving destination where unique retail and hospitality concepts thrive.
Perlis Completes $2M Renovation of Flagship Magazine Street Store
Perlis, the storied New Orleans clothier known for its classic Southern style and signature crawfish logo, has completed a $2 million transformation of its Magazine Street flagship. The extensive remodel modernizes the two-story corner location while preserving the brand’s 86-year legacy of quality and local character.
The renovation was carefully phased to maintain operations throughout construction. The result is a more contemporary, light-filled retail environment that features an open floor plan, expanded glazing, upgraded finishes, and a dramatic new staircase. These improvements enhance product visibility, improve circulation, and create a more inviting experience for customers.
For Magazine Street itself - a corridor renowned for its eclectic mix of local boutiques and established national brands - this kind of significant investment sets a high bar. It signals confidence in the area’s long-term retail potential, showing how legacy businesses can evolve to meet modern consumer expectations without losing their distinctive identity.
Perlis, which operates four locations across Louisiana, remains a multi-generational, family-owned company deeply woven into the cultural fabric of the region. The Magazine Street remodel positions the flagship as both a retail destination and a testament to the brand’s commitment to serving customers for generations to come.
https://neworleanscitybusiness.com/blog/2025/05/28/perlis-renovation-magazine-street-flagship-store/
Kiehl’s to Depart Magazine Street as Brand Repositions Globally
Kiehl’s will be closing its Magazine Street location later this year, continuing a strategic shift by the L’Oréal-owned skincare brand toward digital sales and multi-brand retail distribution.
This follows a wave of store closures—including 8 Canadian locations—and a high-profile split with luxury gym Equinox, which ended its 13-year product partnership in favor of Australian brand Grown Alchemist. The sudden switch caused uproar among Equinox members, drawing thousands of social media comments and even a few TikTok tributes to the beloved grapefruit body wash.
Kiehl’s pivot includes expanding distribution through partners like Sephora, Nordstrom, and Saks, while pulling back from standalone storefronts. For Magazine Street, this means a rare upcoming vacancy in a corridor known for its eclectic mix of national and local retailers—opening the door for fresh retail energy in a high-foot-traffic pocket of Uptown New Orleans.
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Local Expert Analysis
Retail Leasing and Market Dynamics
With gross rents ranging from $35 to $55 per square foot, this corridor is one of the city’s most in-demand spaces for both local entrepreneurs and national brands looking for a taste of New Orleans spice. Vacancy rates remain low, thanks to consistent interest in Magazine Street’s unique storefronts, which offer prime exposure in a setting that’s brimming with character. Leasing activity has been especially strong for boutique-sized spaces. National brands like Free People, Warby Parker, and West Elm have chosen Magazine Street as their New Orleans home, adding to its diverse retail landscape. Still, the street’s magic lies just as much in its local favori
New Developments
New developments and expansions are always keeping the scene fresh and on fire. Recent arrivals like Gorjana and Free People add a contemporary edge, while beloved neighborhood fixtures continue to thrive. The arrival of more national retailers as well as established local businesses has brought in even greater foot traffic. New construction projects and retail expansions are on the horizon – These changes are here to maintain the zip code as a key cultural corridor in New Orleans.