Magazine Street
Description
Six Miles of Charm, Culture and Creole Flair
Stretching from downtown Canal Street to the chic Uptown neighborhoods, Magazine Street is NOLA’s spiritual song to retail, art and flavor – and like everything in the city, it does it big and with style. This eclectic strip takes brands on a journey thr
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street Details
Annual foot traffic
500,000 people/year
Daily vehicle traffic
15,000 vehicles/day
Population
25,000 people within
Day time population
35,000 people within
Household income (median)
$75,000.00 annually
Age (average)
> 35 years old within
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Sample Space 1
1000 SF
Suitable for retail, restaurant, office
Sample Space 2
1500 SF
Suitable for retail, restaurant, office
Sample Space 3
2000 SF
Suitable for retail, restaurant, office
Visual Comfort & Co. just opened at 3535 Magazine Street, joining a growing roster of national retailers on one of New Orleans’ most dynamic streets.
Stephanie Hilferty (SRSA) and John Liprando (Sullivan Hayes) represented the tenant while Joe Mann with Verdad Real Estate & Construction redeveloped the building, now home to SRSA's Uptown office on the second floor.
The November issue of Magazine Street Beat is here, full of holiday season buzz, major highlights, and new energy along the corridor. Stoney Clover Lane has reopened with a limited time archive shop, Sabrina Carpenter put Century Girl Vintage in the national spotlight with her SNL look, and several Magazine Street favorites were recognized in the Michelin Guide. We’re also sharing winter pop ups like Nell Shell, new openings, festive events, and more of what’s happening up and down Magazine this month.
Catch the full issue and sign up to stay connected: https://mailchi.mp/srsa-realestate/magazine-st-beat-november-2025?e=914a804dc3
Stoney Clover Lane Returns to Magazine Street with a Fresh Twist
Stoney Clover Lane is back on Magazine Street and the space feels better than ever. After closing at the end of August, the brand has reopened at 3938 Magazine as a limited-time Archive concept. The shop is stocked with past collections, retired colors, and pieces that usually vanish fast. For shoppers, it feels a little like digging through a well-organized treasure chest.
The store itself looks adorable. It’s bright, full of bags and clothing, and loaded with patches so people can customize on the spot. The setup leans into the playful identity the brand is known for, but the archive angle adds a sense of discovery that makes the visit feel fresh.
This pop-up-style format, the first of its kind for Stoney Clover Lane, will run through January. The goal is to create a destination built around nostalgia and limited finds right as holiday shopping peaks. Whether it stays open into 2026 is still unknown, which adds a bit of urgency for anyone who wants to see the concept in action.
Stoney Clover Lane, founded in 2009 by Tulane alums Kendall and Libby Glazer, has evolved into a national retail brand with a strong following. Their customizable travel accessories have fueled steady growth across both brick-and-mortar and strategic partnerships. The company also has collaborations sold in Disney stores, a move that gives the brand wide visibility with a broad shopper base. Stoney Clover Lane now operates seven other locations in key retail markets, including Charleston in South Carolina, East Hampton in New York, Nashville in Tennessee, Newport Beach in California, Palm Beach and Tampa in Florida, and the West Village in New York.
Reformation to Open in Former Art Gallery Space on Magazine Street
Sustainable fashion brand Reformation is bringing its signature style to Magazine Street, marking a notable addition to the corridor’s growing lineup of national retailers. The Los Angeles-based company will open in a former art gallery space, blending fashion-forward design with a strong focus on eco-conscious production.
Reformation is known for its elevated basics, trend-driven dresses, and commitment to sustainability. With a cult following among younger, style-savvy consumers, the brand’s arrival signals continued interest in Magazine Street from digitally native and purpose-driven retailers looking to establish a physical presence in New Orleans.
Visual Comfort & Co. and The Shade Store Open Magazine Street Showrooms
Two nationally recognized home design brands have arrived on Magazine Street, each opening its first New Orleans showroom. Visual Comfort & Co., formerly known as Circa Lighting, is known for its collaborations with leading designers to create high-end lighting collections, from statement chandeliers to custom wall sconces. The company’s new showroom will be located at 3535 Magazine Street, a newly developed property that once housed Harry’s Ace Hardware. SRSA Real Estate sold the building and leased the ground-floor space to Visual Comfort & Co. SRSA will also open a new office at the same property, placing the firm at the center of this high-profile stretch of Magazine Street.
Right next door at 3523 Magazine Street, The Shade Store is bringing its handcrafted, custom window treatments to the city for the first time. The brand offers a wide selection of shades, blinds, and drapery, with a design-focused showroom experience that allows customers to browse materials and work directly with experts. Their arrival, alongside Visual Comfort & Co., adds to the growing lineup of luxury home design retailers reshaping this stretch of Magazine Street.
Reviving a Cornerstone: Historic Uptown Café Reopens with Local Operator
A beloved corner retail space in New Orleans’ Uptown neighborhood is back in commerce as a local coffee roaster opens its newest café in a historic Victorian building. The site had long operated as a CC's Coffee House before going dark in 2022, and its return signals the enduring value of well-positioned legacy retail. With minimal renovations focused on restoring original hardwood floors and brightening the façade, the new tenant has preserved the character of the space while activating a high-visibility location at a key intersection. Surrounded by dense rooftops, strong co-tenancy, and walkable foot traffic, the site exemplifies how thoughtfully curated, community-driven retail can breathe new life into historic assets.
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Local Expert Analysis
Retail Leasing and Market Dynamics
With gross rents ranging from $35 to $55 per square foot, this corridor is one of the city’s most in-demand spaces for both local entrepreneurs and national brands looking for a taste of New Orleans spice. Vacancy rates remain low, thanks to consistent interest in Magazine Street’s unique storefronts, which offer prime exposure in a setting that’s brimming with character. Leasing activity has been especially strong for boutique-sized spaces. National brands like Free People, Warby Parker, and West Elm have chosen Magazine Street as their New Orleans home, adding to its diverse retail landscape. Still, the street’s magic lies just as much in its local favori
New Developments
New developments and expansions are always keeping the scene fresh and on fire. Recent arrivals like Gorjana and Free People add a contemporary edge, while beloved neighborhood fixtures continue to thrive. The arrival of more national retailers as well as established local businesses has brought in even greater foot traffic. New construction projects and retail expansions are on the horizon – These changes are here to maintain the zip code as a key cultural corridor in New Orleans.