Premier Intimate Apparel & Lingerie Tenant – New Orleans Flagship Basics Underneath is a high-performing regional destination retailer specializing in fine lingerie, swimwear, and activewear. Founded in 1998 by Juliet Holton and Desiree Petitbon after an inspiring trip to Paris, the brand replicates the intimate, service-focused "corner boutique" experience found in European fashion capitals. Operating a dual-concept flagship on New Orleans’ iconic Magazine Street ("Fine Lingerie" and "Swim & Gym"), Basics Underneath serves as a powerful anchor for high-end street retail corridors, drawing a loyal, affluent female demographic seeking expert bra fitting and designer assortments. With a reputation that has grown from a local shop to a "regional brand," they represent an ideal Lifestyle or High Street tenant that drives consistent foot traffic through personalized service and exclusive product lines not found in big-box retailers.