Street
South Congress
Recent Activity in Last 24 months
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
About This Property
Where Local Flair Meets Global Brands in the Heart of Texas
This legendary street traces its roots back to the 1850s and it slowly evolved into a counterculture hotspot in the 1970s. It is where the spirit of Austin’s “Keep It Weird” ethos took shape. Today, it’s a dynamic blend of high-end retail,... Read more
Local Expert Analysis
Market Positioning and Financial Metrics
South Congress is widely regarded as the best high street in Austin’s Metropolitan Statistical Area (MSA), attracting brands eager to establish flagship locations in the city. Gross rents on the street range from $200 to $300 per square foot, reflecting its ... Read more
New Developments
Recent additions, including New Balance, Lucchese, and Birkenstock, have strengthened SoCo’s status as Austin’s top retail hub. Looking ahead, projects like Leland South Congress (expected in 2027) and another large-scale development slated for 2030 will further enhance the area’s appeal. While spac... Read more