ByGeorge (bygeorgeaustin.com) is the premier luxury multi-brand fashion and lifestyle anchor. Entering 2026, the brand serves as a cornerstone of the Texas high-fashion landscape under the ownership of MML Hospitality (led by Larry McGuire). Known for its "Timeless over Trends" philosophy, ByGeorge curates world-class collections from designers such as The Row, Loewe, Bottega Veneta, and Dries Van Noten, paired with artisanal home goods and fine jewelry. The 2026 guest experience—defined by its recent expansion into the Westside Market marketplace—integrates luxury retail with art, coffee, and independent design. For landlords and developers, ByGeorge represents an elite "Cultural Infrastructure" tenant that drives high-net-worth (HNW) international and local traffic, anchoring premium mixed-use districts with a sophisticated, heritage-driven brand identity