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Number of stores in U.S
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Brand Deck
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Description

A. Lange & Söhne, the crown jewel of Richemont’s Specialist Watchmakers division, is a world-class luxury anchor for the world’s most prestigious retail corridors (e.g., Old Bond Street, Madison Avenue, Ginza). Since its revival in 1990 by Walter Lange, the Saxon manufacture has defined the "Art of Watchmaking" through its commitment to Saxon precision, hand-finished movements, and iconic designs like the Lange 1 and Zeitwerk. Operating under the "Never Stand Still" philosophy, the brand is currently transitioning its retail strategy toward large-format, immersive Flagship Boutiques that serve as brand embassies. These sites are defined by multi-story experiential layouts featuring "Walls of Parts," dedicated watchmaker benches, and private "Club-Style" lounges to foster collector communities. As a high-fidelity tenant, A. Lange & Söhne drives elite, high-net-worth international foot traffic and provides unparalleled prestige to luxury mixed-use and "High-Street" developments. The brand is actively expanding its footprint in Tier 1 global hubs, seeking architectural storefronts that allow for an immersive, three-zone customer journey: heritage education, open discovery, and private high-complication consultation.

Brand Category

Retail

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

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Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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