Salon Àcôté: The Global Architect of Parisian Elegance on Newbury Street Established in 1998 by Master Stylist Gaston Safar and headquartered in Boston, Massachusetts, Salon Àcôté (salonacote.com) is the premier luxury hair care anchor for the high-traffic Newbury Street fashion corridor. Entering 2026, the salon remains a "Fortress Asset" for Boston’s Back Bay, known for its internationally trained team from over 10 different countries. Gaston Safar, who began his journey in the south of France, brings a European "Coiffure" philosophy to the Midwest and East Coast, blending precision cutting with high-fashion artistry. The 2026 guest experience—defined by its "Invitational Luxury"—features a lush outdoor terrace, gourmet cappuccinos, and an in-house wedding coordinator. For landlords, Salon Àcôté represents a high-integrity, credit-stable tenant that drives elite, repeat foot traffic (HHI $250k+) and anchors the "Luxury-Artisan" segment with a 25-year track record of excellence in one of the most competitive retail markets in the United States.