Ala von Auersperg (AvA): The High-Fidelity "Art-to-Wear" Anchor for Global Resort Districts. Founded in 2017 by Ala Isham (born Princess Annie-Laurie von Auersperg), the brand (alavonauersperg.com) is a world-class luxury lifestyle house defined by its "Art as Fashion" philosophy. Serving as a critical Lifestyle & Philanthropic Anchor, AvA bridges the gap between high-end couture and wearable fine art. Every signature print originates from Ala’s original paintings of nature, travel, and flora, meticulously translated onto high-fidelity, travel-friendly fabrics. In 2026, the brand remains a dominant force in the "Age-Positive Glamour" sector, championing effortless elegance for women of all ages and sizes. For developers, AvA represents a "Trophy Tenant" that anchors luxury resort corridors—most notably on Palm Beach’s Worth Avenue—driving ultra-high-net-worth (UHNW) traffic through its unique blend of "Quiet Luxury," personalized salon service, and its commitment to philanthropic causes including the Brain Trauma Foundation and the National Center for Victims of Crime.