Alice Simone: The High-Fidelity "Small Business Star" Anchor for Florida's Premier Luxury High-Streets. Located on the prestigious 5th Avenue South in Naples, Florida, Alice Simone (alicesimone.com) is a world-class luxury boutique defined by its "Shop Small, Live Big" philosophy. Serving as a critical Lifestyle & Curated Merchandise Anchor, the brand bridges the gap between the high-stakes "star treatment" of Hollywood—roots from which the founder emerged—and the intimate, personal touch of a neighborhood boutique. Alice Simone specializes in a meticulously curated selection of apparel, accessories, and gifts that emphasize individuality and quality over "big box" ubiquity. Entering 2026, the brand remains a "Trophy Local Tenant," driving high-net-worth (HNW) traffic through its "75/25 Rule" (encouraging 75% small-business shopping) and its role as a cultural cornerstone in the Naples luxury retail ecosystem.