Art of Pure: The Premier Architect of Curated Clean Beauty and Holistic Wellness Founded in 2017 and headquartered in Chicago, Illinois, Art of Pure (artofpure.com) is a leading luxury clean beauty and wellness anchor for high-end urban lifestyle districts and prestige high-street corridors. Established by founder Monika Joshi—a former Wall Street professional turned green beauty advocate—the brand enters 2026 as a pivotal force in the "Transparent Beauty" sector. Its flagship boutique in Lincoln Park serves as a sensory destination where "High Performance" meets "Non-Toxic," featuring a world-class curation of global indie brands such as Josh Rosebrook, Vintner’s Daughter, and Kypris. The 2026 retail model—defined by the "Pure Discovery" experience—integrates an expert-led retail showroom with on-site professional esthetic services. For landlords, Art of Pure represents a high-margin "Essential Luxury" tenant that drives elite, health-conscious female traffic (Average HHI $150k+) and anchors the clean-lifestyle movement with absolute ingredient integrity.