Austin Motel: The Iconic Architect of "Retro-Soul" and South Congress Hospitality Operating since 1938 and headquartered in Austin, Texas, the Austin Motel (austinmotel.com) is the premier boutique hospitality and cultural anchor for the high-traffic South Congress (SoCo) corridor. Originally a family-owned motor court, the property was acquired in 2016 and revitalized by the legendary Bunkhouse Group (now a division of Hyatt Hotels Corporation). Entering 2026, the Austin Motel remains a "Fortress Asset" for the neighborhood, famous for its iconic "Phallic" neon marquee and mid-century modern aesthetic. The 41-room property serves as a high-visibility social hub, featuring the kidney-shaped pool, Rocky's Bar (an "old-school cocktail oasis" added in 2024), and Joann’s Fine Foods. For landlords and developers, the Austin Motel represents an institutional-grade "Vibe Anchor" that drives significant high-intent foot traffic from global travelers and locals alike, defining the "SoCo District" as a destination for authentic, design-forward culture.