Premier Private Equity-Backed Medical Aesthetics & Wellness Brand AWSkinCo+ is a luxury medical spa and wellness destination founded in Murfreesboro, TN, and now a key flagship brand under the Empower Aesthetics platform, a portfolio backed by Shore Capital Partners. Offering a comprehensive "whole-person" approach to beauty, AWSkinCo+ combines advanced aesthetic treatments (Botox, fillers, laser rejuvenation) with deep wellness services, including medically managed weight loss, hormone replacement therapy, and gut health solutions. Unlike standard "med-spa" concepts, AWSkinCo+ positions itself as a high-fidelity lifestyle anchor, attracting affluent, recurring clientele seeking long-term health and beauty regimens. With a strategic focus on National Expansion through both de novo growth and acquisitions, the brand targets Class A mixed-use developments and lifestyle centers that cater to high-disposable-income demographics. Their recent entry into Franklin’s prestigious McEwen Northside demonstrates their caliber as a traffic-driving tenant for premium retail environments.