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Number of stores in U.S
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Brand Deck
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Description

B.GOOD: The High-Fidelity "Farm-to-Table" Anchor for Premier Urban & Suburban Lifestyle Districts. Founded in 2003 by best friends Anthony Ackil and Jon Olinto in Boston, B.GOOD (bgood.com) is a world-class healthy fast-casual brand defined by its "Food with Roots" philosophy. Serving as a critical Health & Wellness Anchor, the brand bridges the gap between high-speed convenience and wholesome, locally sourced nutrition. Entering 2026, B.GOOD has transitioned into a "Community-First Specialty Anchor," now operating under the Streetlight Ventures umbrella (led by original co-founder Anthony Ackil). For developers, B.GOOD represents a "Vibrancy Multiplier"—driving consistent, health-conscious foot traffic through its versatile menu of grass-fed burgers, grain bowls, and seasonal salads. Its presence validates a district’s commitment to sustainable sourcing and "Clean Label" transparency, appealing to a high-net-worth, fitness-focused demographic.

Brand Category

Food (Salad / Fresh Bowl, Fast Casual, American)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

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Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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