Basecamp Fitness
Basecamp Fitness is a Gyms + Fitness Facilities concept with 19 stores in 19 shopping centers across 10 states. As of October 11, 2026 they opened 1 and closed 1 locations in the last 12 months, a net change of 0. Typical site: 2,500–45,000 SF. Across their fleet, locations have a median 10-minute drive-time population of 67,151 with a median household income of $107,573 and a median age of 38, according to Brandmarch. Similar brands: JetSet Pilates, Bodyrok, and solidcore.
Stores
In 19 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
Verified Contacts
Ready to connect
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Santa Monica, CA · Closed Q1/2 2026 · Detected May 1
El Paso, TX · Opened Q3/4 2025 · Detected Nov 13, 2025
About Basecamp Fitness
High-Intensity Interval Training (HIIT) Studio & Boutique Fitness Franchise Basecamp Fitness, a subsidiary of Self Esteem Brands (Anytime Fitness, Waxing the City), is a high-growth boutique fitness concept combining cardio and strength training. Operating in the booming wellness sector, Basecamp seeks efficient 2,500–4,500 SF footprints in high-income suburban markets. Their site selection focuses on "daily needs" centers—grocery-anchored or lifestyle developments—where they can function as a recurring traffic generator. With a franchise-led National Expansion strategy, they target co-tenancy with health-conscious brands (Whole Foods, Lululemon) and service providers that drive female-skewing demographics.
Similar brands activity
Recent openings, closures, and announcements from brands similar to Basecamp Fitness.