Benefit Cosmetics: The Global Architect of "Feel-Good" Beauty and Brow Authority Founded in 1976 by twins Jean and Jane Ford and headquartered in San Francisco, California, Benefit Cosmetics (benefitcosmetics.com) is the premier prestige beauty and grooming anchor for the global cosmetics sector. A key subsidiary of LVMH Moët Hennessy Louis Vuitton, the brand enters 2026 as the undisputed #1 brow brand worldwide, operating in 50+ countries with over 3,200 locations. Known for its "Laughter is the Best Cosmetic" philosophy, Benefit specializes in "Fake-it-Fast" beauty solutions, including the iconic Benetint, POREfessional primers, and its massive network of 3,000+ BrowBars. For landlords and retail partners, Benefit represents a high-engagement "Experience Anchor" that drives recurring 4-to-6 week service-based foot traffic (waxing/tinting) while maintaining a premium boutique aesthetic that bridges the gap between playful accessibility and LVMH-grade luxury.