Next-Generation Mexican Dining & National Anchor Concept Beto & Son is a chef-driven, "Next-Gen" Mexican restaurant concept founded by the father-son duo Beto and Julian Rodarte. Originating from the renowned Trinity Groves restaurant incubator in Dallas, the brand has established itself as a high-volume destination known for its "chef-to-table" experience, liquid nitrogen margaritas, and modern twists on family recipes. Having successfully transitioned from a local incubator success to a nationally recognized brand, Beto & Son is actively pursuing National Expansion opportunities. The concept thrives in high-energy Lifestyle Centers and mixed-use developments, positioning itself as a premier Anchor Tenant that drives significant foot traffic through its experiential dining model and strong social media presence.