Premier Central Coast Smoothie & Juice Anchor Blenders In The Grass is a dominant regional smoothie and juice bar chain headquartered in the Santa Barbara area, with a strong presence throughout California's Central Coast. Founded in 1995 to serve the active lifestyle market, the brand has cultivated a loyal following by offering high-protein smoothies, fresh juices, and acai bowls in a high-energy, quick-service environment. Operating exclusively as a corporate-owned entity, Blenders In The Grass targets high-visibility locations within grocery-anchored centers, power centers, and university markets, serving as a daily destination for health-conscious consumers. Their site selection strategy focuses on capturing strong daytime populations and "to-go" traffic in established retail corridors