Boba Craze: The Future of Premium Micro-Retail Bubble Tea Boba Craze is an emerging, minority-owned bubble tea concept positioned for National Expansion through a unique, high-agility micro-retail model. Currently operating as a high-performing Anchor Tenant within the prestigious Buckhead Village District in Atlanta, Boba Craze specializes in handcrafted, premium tea blends served from a distinctive, aesthetically curated trailer format. This model allows for rapid deployment in high-traffic lifestyle centers, mixed-use developments, and outdoor gathering spaces where traditional inline square footage is scarce. With a focus on community engagement and a "obsessed" customer base, Boba Craze offers landlords a dynamic activation tool that drives foot traffic and extends dwell time. As the brand prepares for its franchise rollout in 2027, it seeks Tenant Representation partners to identify premier sites that align with its "charming," high-visibility footprint.