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Number of stores in U.S
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Brand Deck
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Description

Bonpoint: The High-Fidelity "Couture for Children" Anchor for Global Luxury Districts. Founded in 1975 by Marie-France and Bernard Cohen, Bonpoint (bonpoint.com) is a world-class French fashion house defined by its "Art of Childhood" and "Savoir-Faire" philosophy. Serving as a critical Family & Lifestyle Anchor, the brand pioneered the concept of luxury children’s wear, bridging the gap between high-fashion silhouettes and playful, poetic sensibilities. In January 2025, the brand was acquired by the Youngor Group, a Chinese conglomerate, marking a new era of aggressive international expansion, particularly in the APAC and North American markets. For developers, Bonpoint represents a "Trophy Tenant" that anchors luxury corridors with a high-fidelity "Maison" experience—characterized by its signature cherry logo, hypoallergenic skincare, and "Eau de Bonpoint" fragrance. Its flagships, such as the Rue de Tournon in Paris and Madison Avenue in New York, drive ultra-high-net-worth (UHNW) family traffic through limited-edition couture, sustainable "Cherrysh" collections, and the Bonpoint Vintage second-hand initiative

Brand Category

Retail (Children's Clothing)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

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Preferred co-tenants

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Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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