Boutique La Vie en Rose
Boutique La Vie en Rose is a Clothing - Womens concept with 242 stores in 241 shopping centers across 14 states. As of September 27, 2026 they opened 6 and closed 5 locations in the last 12 months, a net change of +1. Typical site: 2,500–6,000 SF. Across their fleet, locations have a median 10-minute drive-time population of 24,741 with a median household income of $95,584 and a median age of 42.
Stores
In 241 properties
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Competitive Intelligence
New in the last 3 months
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Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Edmonton, AB · Closed Q1 2026 · Detected Apr 25
New Glasgow, NS · Closed Q1 2026 · Detected Apr 25
Mount Royal, QC · Opened Q1 2026 · Detected Apr 25
About Boutique La Vie en Rose
Canada’s Leading Lingerie & Swimwear Retailer Targeting Prime Mall & Lifestyle Center Opportunities Boutique La Vie en Rose Inc. is the Canadian leader in the lingerie and swimwear industry, operating over 285 stores under the "La Vie en Rose" and "Bikini Village" banners. With a proven track record of acquiring and revitalizing prime retail spaces (including former locations of competitors like La Senza and Swimco), the brand is actively seeking National Expansion opportunities in high-traffic enclosed malls, lifestyle centers, and power centers. As a strong fashion Anchor Tenant, they typically require 2,500 to 5,000 square feet to showcase their "affordable luxury" concept, emphasizing comfort and fit. Their site selection strategy focuses on filling market gaps across Canada, expanding their international footprint in the Middle East, and executing a measured entry into the U.S. market, all supported by robust Tenant Representation partnerships.
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