Brioni Founded in 1945 on Rome's Via Barberini, Brioni (a Kering Group brand) is the architect of the modern men's luxury silhouette and the pioneer of the "Peacock Revolution." Operating as a premier Anchor Tenant for the world’s most exclusive luxury corridors, Brioni represents the pinnacle of "Quiet Luxury" and sartorial excellence. Under the leadership of CEO Federico Arrigoni (appointed May 2025) and Creative Director Norbert Stumpfl, the house is currently executing a 2026 Global Expansion strategy. This "new phase" of development is characterized by the rollout of a sophisticated "industrial-luxe" store concept—developed in collaboration with architect David Chipperfield—which features Roman-inspired travertine, vintage Italian furniture, and dedicated "Bespoke" wings. Brioni targets an ultra-high-net-worth demographic (UHNW), positioning its boutiques in iconic High-Street locations and the most prestigious luxury wings of Tier-1 Malls. For landlords and developers, Brioni offers institutional-grade credit from the Kering portfolio and a distinct "prestige halo" that defines the elite status of any world-class retail destination.