Brown Bag Popcorn: The High-Fidelity "Philanthropic Gourmet" Anchor for Urban & Luxury Lifestyle Districts. Founded in 2017 by world-renowned author and philanthropist Mitch Albom, Brown Bag Popcorn (brownbagpopcorn.com) is a world-class social enterprise defined by its "100% for Charity" philosophy. Operating as a critical component of the Detroit Water Ice Factory (DWIF) ecosystem, all profits from the brand are donated to SAY Detroit, a 501(c)(3) organization supporting Detroiters in need. Entering 2026, the brand serves as a primary Experiential Retail & Gift Anchor, bridging the gap between artisan-quality snacks and mission-driven commerce. For developers, Brown Bag Popcorn represents a "Trophy Tenant with a Conscience"—driving intense foot traffic in high-profile locations like the Somerset Collection and Campus Martius, while leveraging a robust wholesale network through partners like Plum Market.