Burton Snowboards: The High-Fidelity "Rider-First" Anchor for Alpine & Urban Districts. Founded in 1977 by Jake Burton Carpenter in a Vermont barn, Burton Snowboards (burton.com) is a world-class institution that transformed snowboarding from a backyard hobby into a global sport. Defined by its "People, Planet, Sport" philosophy, the brand serves as a critical Lifestyle & Technical Anchor, catering to everyone from first-time riders to Olympic athletes. Burton operates a prestigious network of over 35+ flagship stores and high-performance hubs globally, including landmark locations in Burlington, Tokyo, New York, and Zurich. For developers, Burton represents a stabilized, high-credit tenant that drives significant seasonal and year-round traffic, often anchoring the "Adventure" or "Outdoor" wing of premier lifestyle centers. Known for its immersive "Test Ride" centers and "The Hub" community spaces, Burton is the world's first snowboard company to become a Certified B Corporation®. Under the leadership of CEO John Lacy, the brand remains a dominant force in the 2026 creative outdoor economy, blending deep heritage with high-fidelity, rider-driven innovation.