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Number of stores in U.S
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Brand Deck
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Description

Busted Bra Shop: The High-Fidelity "Inclusive Fit" Anchor for Diverse Urban & Community Districts. Founded in 2013 by Lee Padgett in Detroit’s Jefferson-Chalmers neighborhood, Busted Bra Shop (bustedbrashop.com) is a world-class specialty boutique defined by its "Confidence Through Fit" philosophy. Serving as a critical Personal Care & Wellness Anchor, the brand bridges the gap between mass-market lingerie and specialized professional fitting services. Entering 2026, Busted Bra Shop maintains a robust multi-state footprint, including flagships in Detroit and Chicago, and a unique military exchange partnership at Fort Belvoir, VA. Renowned for its industry-leading size range—bands 28–56 and cups AA–P—the brand serves as a primary destination for plus-size, maternity, post-surgical, and LGBTQ+ clientele. For developers, Busted represents a "High-Trust Service Anchor"—driving intense, appointment-based foot traffic from a loyal demographic that prioritizes expert consultation over transactional e-commerce.

Brand Category

Retail (Women's Clothing)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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