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Chrome Hearts

chromehearts.com

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Parent company
Not available
Number of stores in U.S
Not available
Brand Deck
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Description

Chrome Hearts (chromehearts.com) is a world-class institution of hand-crafted luxury. Defining the "Anti-Designer" philosophy, the brand bridges the gap between raw rock-and-roll rebellion and elite artisanal craftsmanship. Serving as a critical Lifestyle & Cultural Anchor, its universe extends from sterling silver jewelry and leather apparel to exotic wood furniture and bespoke private jet interiors. In 2026, Chrome Hearts remains one of the most exclusive and "press-averse" brands in the world, maintaining a massive global influence—evidenced by recent high-profile 2026 appearances by stars like Timothée Chalamet. Following its 2025 strategic acquisition by LVMH (maintaining the Starks' creative autonomy), the brand is aggressively expanding its architectural footprint, including a highly anticipated 2026 redesign of its Paris Quai Voltaire flagship by Jean Nouvel. For developers, Chrome Hearts is the ultimate "High-Dwell Trophy Tenant," transforming retail shells into museum-grade destinations that attract UHNW (Ultra-High-Net-Worth) collectors and global tastemakers.

Brand Category

Retail (Jewelry, Footwear)

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

  • Example

Preferred co-tenants

  • Example

Preferred traffic generators

  • Food
  • Entertainment

Preferred location type

  • Street
  • Lifestyle
  • Grocery

Preferred building type

  • Free-standing
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