Crossroads Trading Co: The High-Fidelity "Sustainable Resale" Anchor for Eclectic Urban Districts. Founded in 1991 by Jerry Block and Chip Gerken, Crossroads Trading (crossroadstrading.com) is a world-class pioneer in the fashion resale industry. Defined by its "Buy, Sell, Trade, Repeat" philosophy, the brand serves as a critical Lifestyle & Sustainability Anchor in vibrant, high-character neighborhoods across the United States. Unlike traditional thrift stores, Crossroads focuses on high-fidelity, on-trend contemporary brands and designer labels, offering immediate cash or trade credit to sellers. For developers, Crossroads represents a stabilized, high-traffic tenant that attracts a diverse, eco-conscious demographic—from Gen Z trend-seekers to budget-conscious professionals. The brand operates a robust national network of over 35 retail stores, including significant hubs in New York, Chicago, Los Angeles, and Portland. In 2026, Crossroads remains a dominant force in the $80B+ resale economy, leveraging its proprietary Waitlist App and "Sell by Mail" services to bridge the gap between digital-native convenience and a high-touch, neighborhood-centric retail experience.