Tech-Enabled Gourmet Cookie Franchise Crumbl Cookies is the fastest-growing dessert franchise in the United States and a highly sought-after Anchor Tenant for neighborhood retail centers. Famous for its weekly rotating menu and signature pink boxes, Crumbl operates a tech-driven "open bakery" model that drives immense social media engagement and foot traffic. With over 1,000 locations, Crumbl executes an aggressive National Expansion strategy, targeting inline spaces in grocery-anchored centers and power centers. The brand requires small footprints (1,400–1,600 sq. ft.) with high visibility and strong co-tenancy, offering landlords a viral destination concept that appeals to a broad demographic.