Crush: The Global Architect of Fruit-Flavored Refreshment and Nostalgic Innovation Founded in 1911 and currently headquartered in Frisco, Texas, Crush (crushsoda.com) is the premier fruit-flavored carbonated soft drink anchor for the global beverage market. Owned by Keurig Dr Pepper (KDP), the brand is a "Fortress Asset" in the non-cola category, maintaining its status as the original orange soda. Entering 2026, Crush remains a high-volume "Daily Needs" brand, leveraging a complex omnichannel distribution network where it is often bottled and distributed by PepsiCo in the U.S. and Canada Dry Mott’s in Canada. The 2026 portfolio—defined by its "Bold & Playful" identity—features an expansive range of caffeine-free flavors including Grape, Strawberry, Pineapple, and Peach. For landlords and retailers, Crush represents a stable, high-turnover consumer staple that anchors the "Nostalgia & Flavor" segment of the refreshment aisle, driving consistent sales through both traditional retail and emerging digital-to-physical "BOPIS" channels.