Nashville-Born Luxury Statement Wear for the Modern Anchor Tenant DanielXDiamond is a high-octane luxury lifestyle brand bridging the gap between celebrity stage wear and accessible high-street fashion. Founded by celebrity stylists Daniel Musto and Lani Lupton, the brand is famous for its signature rhinestone-fringed denim jackets, custom boots, and hats, previously exclusive to A-list icons like Beyoncé and Gwen Stefani. Now expanding its physical footprint, DanielXDiamond operates a destination Flagship Store in Nashville’s historic Arts District and a high-traffic retail unit at Nashville International Airport (BNA). The brand utilizes a hybrid expansion strategy, combining experiential corporate boutiques with strategic wholesale partnerships (e.g., Boot Barn) and high-visibility pop-ups. For landlords and developers, DanielXDiamond represents a unique Tenant Representation opportunity—a "cult-following" brand that drives destination traffic and serves as a powerful localized Anchor Tenant for lifestyle centers and arts districts seeking to capture the "New Nashville" luxury demographic.