Duxiana the Swedish Icon of High-Performance Sleep and Centenary Craftsmanship Founded in 1926 and headquartered in Malmö, Sweden, Duxiana is the global retail face of DUX, a fourth-generation family-owned company and the world’s leading authority on orthopedic sleep technology. As of 2026, the brand is celebrating its "Centenary Year," marking 100 years of innovation with the launch of the "DUX Essence" anniversary collection. Duxiana operates as a high-density, low-traffic Specialty Anchor for premier Design Districts, upscale Lifestyle Centers, and "Trophy" high-streets. Its 2026 strategy focuses on "Experiential Sleep Studios" that emphasize the Pascal® Customizable Support System and high-thread-count natural materials. For landlords and developers, Duxiana offers the prestige of a global heritage brand with institutional-grade stability. The brand’s presence serves as a critical draw for affluent, health-conscious homeowners and interior designers, often anchoring "Home & Design" clusters alongside luxury peers like B&B Italia, Roche Bobois, and Design Within Reach.